Daily Events
Open at 3PM Sunday - Saturday
Effective May 1st 2024:
Open 3pm Monday - Friday, 1pm Saturday & Sunday
For tickets to upcoming events please see our page at Eventbrite.
All events are 21+ unless otherwise stated. Detailed listing of events are on Facebook.
Monday
Karaoke – Moonlight Karaoke every Monday at 9pm.
Tuesday
Throwback Tuesdays - When the garage door is down, look out for the RED LIGHT SPECIAL (2.4.1 on everything behind the bar while light is on) If you miss it, you'll have to wait for the next one! You can still enjoy boardgames, bar dice, and jackbox on Apple TV+
Gayme Night - Beerpong, Jackbox Games on Apple TV+, Board Games, Bar Dice, Nintendo Switch and more! Immediately after Movie Madness!
Wednesday
Trivia – free-to-play trivia every Wednesday at 7pm, win bar tabs and gift cards.
18+ Night - Milwaukee’s only LGBT+ 18+ night featuring a 10:00pm drag show with upcoming queens and a DJ until close, $10 cover if under 21, 8pm-close.
Thursday
Drag Bingo – hosted by Flonase every week, 5:30pm-8pm.
Drag Shows - Follow our event calendar on Facebook. to see what shows we have lined up!
Friday
Drag Shows - 10:00pm. Follow our event calendar on Facebook. to see what shows we have lined up!
The dance floor opens with one of our house DJs after every drag show!
Saturday
Drag Shows - 10:00pm. Follow our event calendar on Facebook. to see what shows we have lined up!
The dance floor opens with one of our house DJs after every drag show!
Sunday
Follow our event calendar on Facebook. to see what events we have lined up!
Drink Specials
Pictures
All abums link to Facebook where more albums can be found.
History
This is It opened in 1968, and is proud to be the oldest continually operating gay bar in not only the city, but in all of Wisconsin. Owners George and Trixie Mattel continue the traditions of the bar’s founder, June Brehm, and her son Joseph Brehm.
Explore some of the links and images below to find out more about our colorful history, or stop in and have a chat with one of our staff members. We take great pride in our history!
A brief history of the bar from the Milwaukee LGBT History project.
This Is It is named #1 Gay and Lesbian Bar on the 2012 and 2013 A-List on WISN.com.
“Tolerant times bring change to gay bars” from JSOnline.com (June 2012)
“Bottoms Up: A Toast to Wisconsin’s Historic Bars & Breweries”
This Is It, Our Oldest Gay Bar
Beloved owner gone, but oldest gay bar still a welcoming haven
Contact
Open Sunday - Saturday at 3pm.
EFFECTIVE MAY 1ST 2024:
Open Monday - Friday at 3pm
Open Saturday & Sunday at 1pm
414-278-9192
General Manager: Darnell Watson
gmthisisit@gmail.com